The clothing business is indeed a business that never ends. In addition to? Being? A basic human need, clothing is also often a collection item, especially for women. However, what you need to know before starting this business is that fashion always changes trends in a short time.
Therefore, to start a fashion business, in this case clothing, there are various ways that are usually done so that the business continues to run smoothly in addition to seeing and following the latest trends. Following, some important points?
1. Define Customers
To start a clothing business, the first thing you have to define and decide is about the customer. Determine the customer or who your target market is to buy the clothes that are being sold, whether people who are high, middle, or lower class economy. Or adults, children, teenagers, or Muslim women. so you can determine your market please visit the official website here lead conversion squared
2. See? Trends
After determining the customer, the next thing for clothes to sell well is that you have to look at the latest trends that are developing. Foresight in seeing trends in addition to attracting customer interest can also make your capital quickly turn around if the merchandise is selling well in the market.
3. Find Trusted Supplier?
This is the hardest part because finding someone who is trustworthy and right is not easy. Your business path is smooth or not very much determined by the supplier you choose. For this reason, before choosing a supplier, make a clear agreement and look carefully at the items in the supplier? So that you are not easily fooled or feel lost in the future.
4. Decide on a Dropshipper or Reseller
For those of you who are newbies or just want to start a clothing business and have small capital, you can try to start a business by becoming a dropshipper or reseller. Dropshipping and reseller business systems have differences even though they are basically the same, namely both selling other people’s goods or as marketers (marketers).
In a dropshipper, you only promote clothes that are sold by a store, then the shop will send the items purchased by the customer directly to the customer without going through you but still using your name.
Slightly different from a dropshipper, in a reseller system? You must first have capital to provide the goods to be sold. Or you have to? Stock the goods first before selling.
The dropshipping system is absolutely done through an online system or online marketing, whereas in a reseller system it can be done in two ways, namely directly by opening a clothing store or online by marketing through online media such as Facebook, website, Instagram, and so on.
5. Create Branding
It seems that branding for business is an absolute thing to do, in addition to making it easy for buyers to find, you also get benefits by making it easier to promote products.
The high level or level of branding, apart from being influenced by the service and quality of the goods being sold, is also influenced by branding with a name that is easy to remember. The number of competitors in the business field can drown you if the brand name is hard to remember.
If you want a clothing store to be considered a prestigious clothing store then you can take steps to create a stall or open a clothing store and think about what kind of clothing store concept you want to make.
If you want to make a stall online then create several categories of clothing and create clear product descriptions. Clear product descriptions will make it easier for buyers to choose and build trust. Use a special website that is attractive and easily accessible (paid for, with own domain) if necessary as well as promoting clothes sold through social media.
If you want to make a real shop offline, it is not wrong even though nowadays it is digital or completely online. However, with direct clothing stores shoppers who don’t like to buy online have options.
Opening an offline clothing store will certainly require more funds because you need to pay shop rent, electricity, employees, and so on. To address this and make clothing stores more buyers, you can open an online clothing store also through the web site or just by marketing clothes that are sold through social media.
You can also pay other people to market your clothes online to further expand your marketing reach.
7. Create Attractive Promotions
As a first step in promotion, you can create attractive promotions by giving discounts when opening a shop or giving some kind of beautiful souvenirs for buyers who buy clothes at a clothing store? With a purchase amount above IDR 500,000.
In addition to providing discounts or souvenirs, attractive promotions by providing regular monthly discounts or selling warehouse clothes are also powerful ways to attract buyers.
8. Trend updates
The ever-changing trends require you to be observant in seeing the trends that are developing. It’s not easy to see trends but over time you will be more sensitive to trends that are of interest to buyers. Carefully count the clothes that are in great demand and determine the type.
Of the many ways given in doing business, the main thing that must be done in business is an unyielding attitude. There is no easy business, which will grow and reap large profits. A business that will reap a large profit or turnover is a business that is engaged in an unyielding attitude.